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Studio Background

Architecture is a constantly evolving field that demands innovation and originality. At our studio, we embrace this challenge with a boundless curiosity and a relentless pursuit of new ideas. Our work reflects a deep understanding of the cultural, social, and economic contexts in which we operate. We believe that every project presents a unique opportunity to create something exceptional, to explore the limits of what is possible, and to push the boundaries of design. With a presence in Berlin, London, and Santiago, we are constantly inspired by the diverse cultures and perspectives that surround us, and we strive to create spaces that reflect and celebrate this diversity.

Marcel Holmberg

Founder & Design Director


Marcel Holmberg, born in Santiago, Chile in 1981. He received his Masters in Architecture from Universidad Central de Chile and a certificate in Real Estate Economics and Finance from the London School of Economics and Political Science. Marcel has worked with some of the most respected architects in the industry, including Ole Scheeren, Eike Becker and Hadi Teherani in Berlin. During his time at Ole Scheeren’s office, Marcel was instrumental in the design of the Guardian Auction Centre building located in the Beijing City core and a 150 meter tall mixed-use high-rise in central London. Marcel also worked on the design of the King Power MahaNakhon tower in Bangkok, Olympicopolis development in Queen Elizabeth Olympic Park in London, and the Axel Springer headquarters building competition proposal in Berlin. He spent seven years in Beijing, where he co-founded and was the design director of PWD Architecture. During this time, he collaborated with French office AREP architecture on the design proposal for the Asian Investment Infrastructure Bank Headquarters (AIIB) located in Beijing and many Transport Oriented Developments (TOD) and public buildings across China. Marcel is also known for his work in Chile, collaborating with award-winning Chilean architect Marco Polidura and Iñaki Volante in the design for the Desert Museum (Huanchacas Museum) in Antofagasta and several single-family houses.

Marcel’s passion for architecture has been evident from an early age. He began working as an architect in 2005, where he collaborated with Javier Bize Huett on housing projects and also worked as a permanent workshop assistant professor at his university. Marcel’s international experience has allowed him to gain valuable knowledge, expertise and skills in architecture, and his work has been recognized worldwide.

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